Does An Open House Make Sense When Marketing A Home For Sale

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Discussion

#1 By Tom Tyman at 9/11/2018 1:49 PM

Hi Paul,

You are actually right. Open houses are not as effective anymore in getting a property sold as it used to. Sure, it may work on rare occasions but like you, I also believe that the internet is currently the best marketing tool.

Nice post!

#2 By Paul at 9/11/2018 2:47 PM

Thanks for your comment Tom.

#3 By Douglas Cassan at 11/19/2018 2:29 PM

As a real estate broker in London, Ontario I have witnessed the midweek opens for agents go from 30+ attendees when I started 42 years ago to crank up the cheering section if you get two or three now. Only if you feed the buggers will they come out and then the few who do attend are never the ones to show, much less sell your listing. You will observe its the same people scarfing the food at the same lunches. They never throw agent lunches at their own listing and never will. They prefer to eat your lunches; they are free and provide them with a social life. Better see which agents currently have active listings in your area or who have sold in the area recently and target email them as they may have left over buyers. Don't forget to invite the public to the agent open; I have seen more than a few homes sell to "walk ins."

#4 By Paul at 11/19/2018 4:55 PM

Funny but true Douglas! Thanks for stopping by.

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